{"id":47,"count":1,"description":"Mosaic is Experian\u2019s most comprehensive cross-channel classification system to date. Built for today\u2019s hyper-connected world, it helps you understand consumers in extraordinary detail. By providing rich, accurate data and a robust methodology, Mosaic gives you the means to start treating people as individuals and communicate with your audience more effectively than ever before. Mosaic provides real-world insight representing real customers\r\n\r\nBenefits\r\n\r\n\u2022\tSegment your customers with one consistent classification system.\r\n\u2022\tAccurately engage customers and prospects with consistent messages across all channels.\r\n\u2022\tReach the right target audience with the right message at the right time.\r\n\u2022\tPersonalize your customer communications to enhance their experience and drive retention.\r\n\u2022\tIncrease customer value and loyalty.\r\n\u2022\tPlan cross-channel marketing.\r\n\u2022\tFind optimum locations for new stores by understanding catchment profiles.","link":"https:\/\/www.mellon.ro\/en\/category\/solutii-in-domeniul-tehnologiei\/segmentarea-si-targetarea-clientilor\/","name":"Customer Segmentation & Targeting","slug":"segmentarea-si-targetarea-clientilor","taxonomy":"category","parent":17,"meta":[],"_links":{"self":[{"href":"https:\/\/www.mellon.ro\/en\/wp-json\/wp\/v2\/categories\/47"}],"collection":[{"href":"https:\/\/www.mellon.ro\/en\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/www.mellon.ro\/en\/wp-json\/wp\/v2\/taxonomies\/category"}],"up":[{"embeddable":true,"href":"https:\/\/www.mellon.ro\/en\/wp-json\/wp\/v2\/categories\/17"}],"wp:post_type":[{"href":"https:\/\/www.mellon.ro\/en\/wp-json\/wp\/v2\/posts?categories=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}