Customer Segmentation & Targeting
Mosaic is Experian’s most comprehensive cross-channel classification system to date. Built for today’s hyper-connected world, it helps you understand consumers in extraordinary detail. By providing rich, accurate data and a robust methodology, Mosaic gives you the means to start treating people as individuals and communicate with your audience more effectively than ever before. Mosaic provides real-world insight representing real customers
• Segment your customers with one consistent classification system.
• Accurately engage customers and prospects with consistent messages across all channels.
• Reach the right target audience with the right message at the right time.
• Personalize your customer communications to enhance their experience and drive retention.
• Increase customer value and loyalty.
• Plan cross-channel marketing.
• Find optimum locations for new stores by understanding catchment profiles.